Black Social Networking Movement - Why Are They Important?

There is no shortage of social networks, but there is a huge shortage of relevant black owned social networks. There are tens of thousands of websites that allow us to join and socialize. However, when it comes to relevant websites on the internet, black social networks are pretty non exis


Black Social Networking

Research shows that Black people are least likely to support Black social networks. The reason has to do with slavery. Black people have been bred to be dependent on white people for leadership and survival for centuries and that genetic information has been passed down. This is why many Black people frown on the idea of Black social networking, but should they?

Facebook generated around $21.5 billion in revenue in Q3 2020, up 22% year-on-year. Imagine what $21.5 billion dollars profit could do for disenfranchised Black people in a short time span of 2 months. Now imagine what $21.5 million dollars could do for the Black community in one year! If it seems like Black people have been programmed to give away their money to the elite, you may be correct.

The irony is as sad as it is laughable if you pay attention to Black social behavior. Millions of Black people are on something that appears to be a digital plantation called Facebook where Pro black enthusiasts promote Black power, Black pseudohistory, and memes and promote Black businesses even though these same posters complain about Facebook being a racist platform that blocks their freedom of speech to suppress their messages. However, with all this frustration that is built up in the Black community, they make additional billions of dollars for these social networks. The messages that the "black conscious communities" promote on these social networks become ignored. But who in their right minds would possibly take hypocrisy seriously?

Imagine being an abolitionist to fight against slavery and racism but every day you go to your master's plantation to play games, abide by their rules or get punished, or simply go to the plantation to kick with your friends and family who willingly go to the plantation themselves.

Black social networks are a refuge for Black people online. The hypocrisy is that Facebook is the digital plantation. The sad reality is that they do not force anyone to use their platform. Everyone who uses Facebook does so because their families choose to use it, their friends choose to use it and strangers they want to engage with choose to use it, therefore, they choose to use the platform themselves. And that's okay! But the hypocrisy of calling out Facebook for being racist on their own platform is getting old and it's stupid to do that. Now, if they were being forced to use the social network, then that would be a completely different story. No one is forcing anyone to use Facebook.

If we look at the raw facts, Black people have no problem with Facebook. Most Black people love Facebook, Twitter, and Instagram and their arguments about these social networks being racist are absurd. Surely, if these social networks were so racist then they would choose to use them right?

We can't ignore any longer how seriously our past and slavery impact the decisions of Black people. It is the past of Black people that force them to make decisions that they would have to make if they were slaves. Even though they are physically free, mentally, they are slaves. It's a defense mechanism. In order to make someone a slave, you can't physically turn them into one. If you just use physical measures then they will resist. If you make them comfortable with the idea of them being slaves, you will create the least resistance and even the desire to become the best slaves. This is because socially, the slave mind needs to feel included.

Black people use nonblack media platforms because they want to feel included. Psychologically, they want to feel like they are part of a "normal" society. Though the idea of building their own sounds great on the surface and has become socially anticipated within the dynamics of the Black construct, the action is not so appealing. Look at all the things they would have to give up.

Facebook has about 2 billion users all over the world that use the social network. Even though Facebook has cleverly and severely impacted everyone's reach potential so they could charge for ad boosts you still get to engage with a lot of people by default. Then there are the games. Some people log into the social network just to play social games. You also have to consider that a social network that can profit billions of dollars a month is very hard to compete with. If most sites got just a fraction of the number of people that are on Facebook, their websites would crash.

So what are actually the benefits of supporting the Black social network movement?

Black people need their own platform that they can retreat to, especially when they get booted off of networks like Facebook or Twitter for simply making reasonable and usually true statements. Let's be honest with ourselves for a moment. Facebook owns and manages its website. It's theirs. They can do as they please on their own platform. They are the judge and jury on their own platform. This means that if you make a statement that is an opinion, Facebook still has the power to either delete your notifications or put a message underneath it that calls out your statement as being untrue. This is what mainstream media has always done and this is the power we give mainstream media outlets.

When information comes from Black media outlets, it's usually scrutinized and picked apart by even the Black readers. Many times Black readers will scrutinize the material more heavily because of the idea of inclusion. Black users tend to trust nonblack owned websites more than they do social networks that are owned by Black people. Our research has proven that problems that occur on nonblack-owned social networks get overlooked more than when these same issues occur on Black social networks.

Our research has also proven that it's harder for many Black social networking apps to fair well on platforms that allow reviews. This is largely because other Black social media view these websites as competition and want to eliminate their competition. Some describe this as a "crabs in the barrel" type of Black social networking behavior that is famously known to keep all the crabs inside the bag.

A large reason that Black social media don't do well is that Black people tear down these platforms before they have a chance to get noticed by a larger number of people. The behavior that has been engineered into the Black community serves to keep Black businesses and websites losing. It's a perfect system because those who enforce the system are primarily Black individuals. For this reason, many Black entrepreneurs won't even target Black consumers.

Black Social Networking is Black power

Black social media networks could provide a service within the Black construct that could immensely serve as a way to fulfill Black needs, especially when it comes to countering Black social engineering, giving Black people a larger reach to obtain more customers who are loyal, more employment, and business opportunities in the Black social construct and the opportunity to digitally proactive the concept of group economics. These are all major advantages!

Black social networks may also allow for superior organization and political campaigning that could highly influence politics, creation of Black businesses, control Black social behavior among all Black populations and ensure that Black people are treated fairly.

As Black people, many have already brainwashed into acting against their own interests. Think about it. Black people use non-black fashion labels for validation. Some argue the fashion is made differently, but that's simply not true. For instance, if you gave me two identical tee shirts, and I put a Polo logo on one and a Karl Kani logo on the other, there is a heavy chance that most Black people will favor the Polo tee shirt over the Karl Kani tee shirt as Karl Kani is a black-owned fashion label.

Because African Americans come from slavery, they behave quite similarly to slaves and have a constant need to prove to white people that they are not bottom of the barrel. That is why their need for inclusion is too severe in the Black community. We have seen this behavior play out in the past election between ex-president Trump and President Biden.

Facebook has a perfect system of validation and inclusion which psychologically affects everyone who uses their platform. It's a simple like system. Research has shown that this system psychologically gives the person receiving the validation a high. It's accurate information. In fact, if you read this post on social media I sure you hope you like it or give it a love heart and even share it on your timeline or to your favorite group. But most importantly, remind your followers that this is a serious issue that needs to be addressed.

This article is not being written to propose that Black people have to separate from white people on digital media. Believe it or not, even though I feel that nonblack owned social media sites can be too outwardly racist at times, I actually like some of them myself.

Just because you attend a Black social network doesn't mean you have to leave websites you are already using. Most people are signed up to plenty of social networks so what's one more. Just by being apart of the platform and engaging on the platform, you are building a future for yourself and your children. You will be actively supporting a great cause where Black people will always have a retreat that they can go to.

When you attend a Black social network, do not expect it to be able to compete with networks like Facebook, Google or Twitter. In order for a Black social network to compete with a site that makes billions of dollars, Black people have to actually use the websites first. As the websites earn more profit, they will be able to invest in more superior features and grow - the same way you helped these major networks grow. Remember, Facebook, and Twitter started off as very simple websites. It took these websites a long time to reach the status they have and they were able to secure investors who could pump billions of dollars into making these networks even better.

No one is going to invest billions, let alone, even millions into a Black social network. First, Black people need to prove that these websites are worthy of investing in. Most of the admins and Black website developers have jobs or careers and do not necessarily have the free time to make sure everything is perfect all the time. But for the most part, many of them are pretty cool and could very well compete with any billion dollar website. Unfortunately, Black products don't get the same enthusiasm or validation as non-black products and this is just something we have to deal with for now.

Why people use social networking sites

The Black Social Network - Home | Facebook
Social networking sites have become the preferred medium in which people across the world connect. There’s seemingly a gradual decline in social meet-ups as people nowadays appear to be living a more varied and busy lifestyle, and working longer hours doesn’t often lend time for extra social activity outside of the necessities. Sharing media such as photos, videos, and even the use of messaging services, rank high on the list of service amenities utilized by their members; and especially since connecting with friends and family across the world with the minimal of costs is a welcomed attraction.

Most users of these social networking sites are female, between the ages of 18 years – 55 years. However, most social networking sites are marketed without the consideration of the ethnic demographic populace.

Black Social Networking Sites

Over the last decade or so, there’s been a rise in Black Social Networks popping up on the scene, varying in the type of audience they attract, and although the majority are predominantly geared towards the dating spectrum, they still provide an adequate level of social networking experience for their members.

The first Black Social Network to attain global popularity is BlackPlanet, and it boasts to be a social networking service for matchmaking and job postings; it also has forums for discussion on political and social issues. Although BlackPlanet and many others like it are reputed to be social networks specifically set-up with the Black member/user in mind, they, however, are not exclusively owned and run by Black individuals. There seems to be a marginal distinction in the number of Black (owned) social networking sites available compared to what’s currently available for the general populace. Most social networking sites don’t market their content with the Black population in mind, and this lack of attention could inadvertently lead to members feeling somewhat displaced in the social network arena.

There is much debate surrounding this grey area and many Black Social Networking Sites have taken to highlighting these issues amongst their members, by presenting content-driven discourse for debate within similar articles such as Black Social Networking Movement – Why they Are Important.

The Way Forward

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For any social network or even website to survive, it depends on the demand of the general populace. If no one sees the need for Black social networks or even Black businesses, then such enterprises cannot exist. When Black people choose to utilize and depend on other owned social networks for whatever purpose, then the inevitable is that Black social networks will undoubtedly struggle to thrive in the vast social arena. For Black social networks to succeed, Black people must use them.

The main problem could be that many Black people don’t see how important it is that they support Black-owned and controlled websites, especially Black social networks.

Black Social Networking – Why Do Black People Feel Like They Should Only Use Non-Black Social Networks?

black unity on black media

There is no shortage of social networks, but there is a huge shortage of relevant black-owned social networks. There are tens of thousands of websites that allow us to join and socialize. However, when it comes to relevant websites on the internet, black social networks are pretty nonexistent. To go deeper than that, there are hardly any black websites at all out there that are among the top websites visited. This needs to change. Since the inception of America, it has been designed so that black people could not advance without the help and control of white people. Every time black people built any type of form of wealth or control, these enterprises have been torn down, burned, and mocked by white people. Even when black people found a way of creating wealth by selling watermelons during and after slavery, white oppressors have turned the fruit into something dirty and nasty, making many black people feel ashamed to eat watermelon in the presence of white people to this day. The reason why black people have not successfully created a form of wealth (that they control) is due to white supremacy. Black people have a constant reminder of what happens every time black people try to effectively organize and get ahead in America. White people tear down these establishments.


Black social networks are essentially black voices online. It’s very important! Think about the last decade of any significant proactive movement online. . . Black Lives Matter started as a movement on Twitter. There are tons of groups on media such as sites like Facebook, Google, and LinkedIn. When was the last movement you ever heard about that started on a black social network, and then spread to other social media? This has never happened in the history of the internet. But why not? One would have to think that black people value having a mainstream voice is of the most importance. I can’t disagree with this. However, when it comes to planning and organizing this black voice, should we still be on white-owned media? That’s the bigger question. It’s like giving away a master plan before we have even had time to develop it. These groups are monitored by white people who immediately know what black people are planning, plotting, and thinking about before they have actually had a chance to bring it to public attention.

When black people start talking about moving forward, I think of war, in a similar way. Most of our intentions are peaceful and though we never want physical war, we do want progress. Well, I think about it like this, if I was about to go to war with the skinheads, would I knock on their door and set up my camp in their basement. Essentially, that is what it's like when black people overly use white-owned social media. It is never in our best interest and all the Intel and information that they collect, that we hand over to them, can be used against us. And when they use this data against us, do they hide it?

Ask OkCupid who did a study on dating and were able to conclude from their own statistics that the black woman is the least desired female, even by black men. They concluded that even though black men don’t particularly show attraction towards black men, they are least likely to get love from white women or women of other races. In a way, they dissed black people overall. Why was this test so important? It was shaming. That’s the only importance it served. I bet once black people who use the dating site found out about the report, they still continued to use the website and didn’t cancel their accounts. Why are black people so willing to hand over their power to forces that could care less about us. OkCupid is a multi-million dollar website and it's white-owned. There are no black dating sites or even black social networks for black people to join or sign up for. Well, there are websites that target black people, but they are primarily white-owned websites. Yes, even the largest black social network that has been around the longest and still standing is not black-owned.

This means that black people do not yet have the ability to effectively organize and control yet. Most of our major magazine companies are white-owned, including Ebony and Essence. We constantly throw our dollars into the white hand. It appears that black people have been trained to have this type of thinking ever since the Black Wall Street massacre in which they bombed all of our businesses and killed over 3000 black people, then forced us to work for them, because they couldn’t stand to see black people owning their own businesses and creating their own wealth. A black social network would give black people the leverage and ability to effectively organize and create their own opportunities, wealth, and infrastructure. Imagine what we could accomplish with this power!

On the surface of the problem with black people not creating and controlling their own social networks, black people are vastly behind when it comes to technology. This is by design as well. That’s why black people don’t own a Google or Facebook that targets the black market. Other than that, the need for a black social network doesn’t seem like much of a need. We know that black people have the ability to create websites. So it really doesn’t seem necessary. But that’s on the surface.

The problem with black social networking is that black people, in particular, are, statistically, the most active socialites on major social networks such as Facebook and Twitter. On Twitter alone, black people have claimed a name of their own called Black Twitter. “Black Twitter” is not a black-owned Twitter that targets or caters to black people. Black Twitter is simply the high amount of black people that use Twitter on a daily basis. Statistically, black people use Twitter in a much higher percentage than anyone of any other race. It must only be baffling that black people do not find the importance of using black social networks, which may be a problem. The mere fact that black people use white-owned media and become tuned in to that media on a daily basis, is only a representation of content black people have become depending on the white business, white-controlled networks, and enterprises and therefore, do not find the need to establish their own media.

This represents a problem with the fundamental thinking of black people. Social media like Twitter and the largest social networks that black people use do not give money to black neighborhoods, support black businesses, or cater content towards black people. But the profit varies greatly for black people.

In fact, white people have become so adapted to profiting easily off of black people, that they even create media that is geared towards black people to make easy profits off of black people who seem compelled to support white establishments. Twitter doesn’t even market “Black Twitter” and has not thought about building another section or alternate website that is just for black people. They leave that to websites such as, and These are three of the highest visited black media websites outside of and which only focuses primarily on negative content to attract the younger black audience.

The Problem Of Black People Social Networking On White Owned Media

There is an unforeseen problem that has occurred with black people depending on white-controlled media. It is no different from the problem that occurred from black people depending on white-owned media. The problem is relinquished control. Black people have never been in a position to control the local news. Therefore, black people have always had to depend on predominantly white people’s points of view when they watch public media. When journalists report news on television, it is often strategically unfair and biased points of view. This causes unfair or unrealistic views and opinions of black people to develop… not only in white culture and nonblack culture but even in the eyes of black people.

The media is the most powerful weapon in the world. By using the media you can turn the good guy into the bad guy and vice versa. Social Networking is a form of public media and historically, black people have never had a large presence in mainstream media. During a time when cops are killing our children and men in the droves, and locking up a very large portion of our people, it’s become increasingly more important than ever that we take back some of that control. This starts with setting up camp, and to do that, we need our own black social networks. It’s the only way we will ever see any progress.

The power of the media is perhaps one of the most effective weapons to use on any person. If a news channel constantly runs propagandized stories about a person or group of people, everyone’s point of view becomes affected, including the people who are being targeted. The result of this unfair and deceptive journalism is chaos.

Once you think about it, black people are greatly controlled by powers we do not completely understand. This process of conditioning and brainwashing black people doesn’t start at a certain age. This level of conditioning starts while we are still in our mother’s womb. Even before we are born we are subjected to the world around us and perhaps become more influenced by outside activity than we are aware of. Our minds are developing and whatever content is being absorbed into our minds doesn’t disappear when we are born. It seeds a process of development and becomes the infrastructure or groundwork for our personalities and feelings towards the outside world.

The Importance Of Black Social Networking

It has become increasingly more important than ever for black people to be able to depend on black social networking. It also becomes our responsibility to over-research the websites that we participate in and become a part of so we can know and beware of whom we are really supporting. You wouldn’t willfully join a website if you knew that it was created by a Klansman whose intention was to find out where black people are located, what they are thinking about, and spying on messages being sent across the social network would you? The truth is, black people have no concept or idea about what owners of these black social networks and white-controlled media are thinking or planning.

It could be true that some of the largest websites that attract black people are actually monitoring their social behavior and activity for whatever dark purposes they have. And by submitting to these websites, perhaps black people are willfully surrendering too much information on these websites. Every note that is passed and every message sent is intellectual information that these websites can use to figure out exactly whatever it is they intend to figure out about the conscious thinking of any group of people. Freely giving away such information is dangerous and dumb.

Think about this, if you hate the devil and know that the devil is tricky and not to be trusted (Devil is only an example for the point I want to make, not for the purpose of classifying any group of people or comparing anyone to the devil) would you join his website and organize clubs to attract people who think like you and talk about your plans of overcoming this devil?

On white-owned social networks, the private groups are probably the most analyzed and least private groups in the community. Think about that. Some popular social network media has already admitted to us that their employees can easily read messages and view anything on their website. They also state that they willingly cooperate with police powers, such as the CIA, FBI, and local police forces. In some cases this is understandable, however, once they admit that they share data with intellectual institutions, one must wonder how deep that rabbit hole actually goes.

The most important aspect of black social networking to be considered is trust. Black people have to decide if they trust the largest websites on the internet that they use, which are controlled by non-black people. Do the owners of these social networks care about you? What types of things are they involved in outside of their website? What are the intentions behind them allowing you to use their social networks? If you express yourself exactly how you want and say exactly what you feel, what type of problem will that impose on their social networks? Would they be likely to suspend your account on their website? Block your IP address perhaps? Report you to the authorities? All of these questions must be asked to intellectually decide whether or not you should use these particular forms of social media.

Black Social Network Success

In order for any social network or even website to survive, it depends on the need of the people. If no one sees the need for black social networks or even black businesses in particular, then such enterprises cannot exist. If black people choose to use and depend on white-owned social networks for whatever purposes, then black social networks will not grow and thrive. In order for black social networks to succeed, black people must use them! That is the only way black people can finally grow a black social network where they can organize and commune without the worry of being monitored and controlled by white people.

The main problem could be that many black people don’t see how important it is that they support black-owned and controlled websites, especially black social networks.

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I was speaking to a friend who happened to be white and he actually works in the computer field. He advised me that I would have more luck getting black people to sign up for Nu Planet by not showing my face. He believes that due to how white supremacy operates when black people see a black face, they would automatically lose interest in joining the black social network. According to him, “black people have been programmed for centuries not to support each other. You know it’s a true man.”

I nodded my head in disagreement. I actually believe and want to believe… I need to believe, that at the heart of everything, black people truly want to help and see black people win and succeed. In my personal thought and opinion, I believe that if black people were given a choice to join a true and legitimate black social network, that they would use such a network as their main source of social media activity. I could be wrong but I do not believe I am wrong. Therefore, I show my blackface on Nu Planet, because I want black people to know that they are signing up for a black person’s website. In this manner, I should be viewed more as a friend than a competing white social network.

The choice of whether or not Nu Planet survives is not mine. It is totally up to the masses of black people on the planet. Do we support black social networks or black businesses in general? Do we ignore black businesses and media designed to cater to black people? Time will tell.

For this reason, we have simply started movement groups on Nu Planet and are hopeful that black people will join and start more movements focused on black expression and empowerment. These groups and this website was invented solely for the purpose of black people uniting our efforts to spread the word about Nu Planet and supporting the establishment and trending of growing black websites. The need for this is more important than any of you could ever know. How successful this movement is, I believe personally, could ultimately determine the future of black people. I can’t ask the question of whether or not it’s possible for black people to control their own social networks. I have to believe that it is something that is inevitable, whether it is this website or perhaps we strike a fuse in others to create one.